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We are PurelyAdoptions

Purely Adoptions FaceBook was created in 2009 with the objective of sharing people’s post about puppies, stray animals and home pets up for adoptions. This proved to be a useful platform as it encouraged adoption and increased fostering activities took place.

The target audience soon grew to more than 15,000 followers in a short span of 3 years. As we get more involved in the animal rescue scene in Singapore through the posting of Facebook pages, we became increasingly aware of the rescuers and stray feeder’s needs and constraints. This is when we felt that we could and should go beyond posting on Facebook. We started speaking with stray feeders, visited shelters, talking to pioneers in the rescue scene as well as liaise with food distributors as we progressively got more directly involved in animal rescue.

In 2013, we were alerted of an urgent rescue case at Tuas area, where there were 5 puppies trapped inside a 50 metre long metal pipe. It is likely that the mother dog had climbed in and given birth inside the pipe so as to protect her puppies. This is how we embarked on our first project – we started looking for fosterers and adopters who were willing to take in these 2 weeks old pups.

While looking for suitable fosterers and adopters, we took care of the puppies ourselves, feeding them at every 3 hours interval, 6 times a day. It wasn’t an easy task feeding the little ones. We had to warm up milk, mixed it with the milk formula and feed every single one of them everyday.


Undoubtedly, we struggled at the start. However, seeing the puppies grow up, opening their eyes and starting to eat on their own over the days gave us immense satisfaction and happiness.

This is when we know that we want to recreate this feeling of joy and so our journey continues…

To raise awareness of the abandoned pets in Singapore, by providing a channel where family who wants to give up their pets. This same channel is also an avenue for family who wants to adopt one.

To reduce to number of stray and abandoned pets in Singapore by rehoming, fostering, adopting and whole process of integration of these animals.

Our Humble Origins


Started rescuing dogs and created Purely Adoption Facebook Page

Registered as a non-profit organization



Established Purely Meow Division to focus on rescuing and rehoming cats.

The Purely Team


Patrick Cher, President

“Every strays and abandoned animals deserve a family and a home. Purely Adoptions will like to help them to find their furever home.”


Estella Lien, Vice President

“I’m addicted…to the smile of the wounded furry souls and the joy of appreciative people. This beautiful unison of unwanted animals to the right families magically transforms rescue work into something meaningful and powerful.”


Jacinta Goh, Secretary

“There’s nothing I love more than seeing smiling faces and wagging tails when animals find their forever families. It’s the best part of being a volunteer with Purely Adoptions!. Join our fur-family today!”


Adeline Kwong, PurelyShop

“We should be kind to animals for the simple reason that unlike humans, they cannot speak up for themselves. By helping them, we are giving them hope, love and most importantly a reason to look forward to a brand new day. We cannot change an animal’s past but we can definitely rewrite their future! Love them and a new lease of life!”


Dayne Poon, PurelyMeow-Cat Division

“The reality of animal abandonment cases is that people are more likely to abuse and abandon cats compared to any other animals. Cats are like humans, they have their own unique personalities and they are inherently good animals. As humans, we just need to take the time to get to know them and understand them better.”


Irene Ng, PurelyWoof-Dog Division

“I have rescued and rehomed many dogs over the years and even though I know that saving one dog will not change the world, it will however change that one dog’s world forever. I want to encourage people to cherish your pet as you would own as life. 🐾”


Pamela Wong, PurelyFoster - Cat & Dog

“Your simple act of fostering a pet can have a life -changing impact on the animal. When you foster a pet, be it from the streets, or a cat in a cattery, you are helping to give it a home. The simple act of fostering allows rescuers to focus on saving more animals, knowing that there is a network of fosters who we can count on to help rehabilitate and rehome stray or abandoned animals. Join us to learn more about fostering and kickstart your fostering journey with us today!”

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